Project Name: Mediterranean Bits Recycled Glass Glaze

Client: Heineken Group

Work conceptual description:

A material connection to territory.
To mark 50 years of Heineken España in Valencia, we created a commemorative piece using recycled glass from the company’s own bottles. Green and amber fragments, sourced from Heineken group brands, were transformed into a custom ceramic glaze. The result is a meaningful object that reflects both the company’s legacy and its link to the region.

Ceramic tradition meets industrial footprint.
The glaze, developed specifically for this piece, uses bottle glass as its base, integrating Heineken’s materials into the surface of each object. The colours recall the Mediterranean landscape and the brand’s identity, creating a visual and physical synthesis of place and purpose.

This piece is a tribute to the company’s presence in Valencia, to its production roots, and to the potential of circular design as a tool for storytelling.

Work technical description:

Handcrafted in white stoneware, each piece is wheel-thrown and glazed with a formula made from recycled Heineken glass.

Materials: white stoneware, custom glaze from green and amber Heineken bottles.
Firing temperature: up to 1280º.

Sustainability:
The glaze is made entirely from recycled glass supplied by Heineken España. All materials are sourced within 15 km of the studio. Each piece is produced in Valencia, using local supply chains and artisanal methods, with minimal environmental impact.